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14 February 2020
Job ID: VN30-50919
Product Manager (Women's Health)
WHAT WE CAN OFFER
  • for you and your children
  • 18 annual leaves
  • 13th month salary
JOB DESCRIPTION

This role will lead and manage marketing activities and sales performance to achieve/exceed the brand's objectives (target, P&L) nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior. 1. Marketing & Sales: 1.1. Strategic Planning: - Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term. - Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling. - Partnership development and build professional relationship with key stakeholders (internal and external) 1.2. Operation and execution: - Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly. - Implementation & Tactics: Prepare marketing Mix and Implementation Plan including BTL/ATL activities… - Forecasting: market base forecasting, manage stock issues. - Prepare and allocate target, incentive scheme …aligned with brand objective, Commercial Solution Sales contest and manage payment on time - Managing Information gaps: Market research, assessing competitive activity - Closely cooperate with Multiline team to increase availability and coverage in Pharmacy Channel. - Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide - Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market. 1.3. QBR development: - Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, timeline. - Measure results, Evaluate, Propose & carry out corrective action. - Attend training/meeting/QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation. 2. Internal and external Communication: - Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time - Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version - Field works and field visit for brand execution, KOL development, Key decision makers in hospitals/Insurance/SOH, dual visit with Sales for coaching, market updates…with actions. - Team management: recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct. - Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality. - Manage staffs’ payment on time and effectively based on market needs and brand objectives. - Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team. - Cooperate with Hospital and Pharmacy Multiline team to drive tender, retailers, wholesalers support for business. - Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment. - Contribute to Commercial Solutions on SOP, process, team building, share best practices…and attend all required training/meeting locally and PRN. 3. Training and development: - Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, CRM, Data base, update call Center (if any) - Involve and attend recruitment, retention, motivation, development process for team and Commercial Solutions team. - Involve New Product Development process and lead new product launch based on management approval.

JOB REQUIREMENTS

Requirements University graduated related to pharmaceutical, marketing, or commercial are advantages. MBA profile is a plus. At least 3 - 5 years of experience in management position OTC (ATL/BTL), Pharma market knowhow Experienced in sales marketing management & brand management Good at presentation, time management and leadership skills Fluency in English (4 skills) Ability to work under high pressures and multi-tasks

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Job Details:

Zuellig Pharma Viet Nam
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