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15 October 2019
Job ID: VN30-36537
Product Marketing (Asst. Mgr/mgr) - Hair Care
  • Abroad training
  • Premium healthcare
  • 13th bonus

1/ General job scope: Participating in developing category strategy in line with the international brand positioning and being fully responsible for building the category/brand in Viet Nam market. 2/ Main responsibilities: • Initiation and execution of category marketing plan in line with total brand strategy • Implementing new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/ 360/ Digital/ Retail) to build integrated, engaging consumer brand experiences; • Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan • Adapting the communication material (imagery, digital, point of sale) - Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines; • Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy • Managing business drivers efficiency of the category • Developing and managing media plans effectiveness and efficiency, especially facebook channel • Creation and execution a great product animation/ activation to build brand equity and drive sales results • Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team. Key partnership with other members of cross functions to drive business and marketing objectives • Manage digital excellence.


• At least 2 years in relevant position. Prefer experience in beauty/fashion, B2B related industry • Strong background in product management and digital marketing • Strong analysis skill, good presentation and communication skills • Driving attitude and demonstrates entrepreneurship • Age preferred: 25+ • Travel requirement: domestic and international trips when business requires • Vietnamese citizen

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Job Details:

L'oréal Vietnam
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