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Vietnam Investments Group (VIG) is looking for an Event & Activation Lead for TapTap which is a project funded by VIG. We are a next-generation loyalty, marketing and payment platform that connects market-leading brands with consumers through a simple-to-use, fully integrated and data-driven coalition loyalty program. Our solution enables consumers to earn and burn loyalty points conveniently by interacting and transacting with the brands of their choices across nation-wide merchant network that today reaches 30% of the Vietnamese consumers. Our goal is to revolutionize the omni-channel shopping experience in Vietnam and set the standards for how brands should engage their customers by leveraging data to drive consumer insights, marketing efficiency and product personalization. We also offer technology solution to help established businesses enhance their existing loyalty programs with access to a broad, diversified portfolio of brands and rewards. TAPTAP is a trademark of VUI Vietnam, which is a Joint Venture company that is owned by Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam. We are looking for Event & Activation Lead who has the capability and experience to lead and own day-today activities in relation to event and brand activations. The role is mainly responsible for strategy, output quality, budget, timeline management and stakeholder management of event & brand activation activities. The role oversees external parties (e.g event organizers, production houses, content creators, etc.) and work closely with Product Managers and internal creative team to deliver multiple event and band activation projects in highest quality and timely manner. You’ll spend your time: • Event strategy – work with internal stakeholders in development of quarterly/annual event strategy to acquire customer & increase brand visibility. Set event objectives, success measures and detailed action plans to support overall marketing strategy. • Event execution and monitoring: manage event organizers/third parties in strategy and executionof event & brand activation projects. Ensure each event details are optimized without reducing brand consistency and risking timely delivery. • Budget: ensure efficiency or event related budget through detailed cost review and effective negotiation. • Timeline – supervise event organizers/third parties and work with internal creative team and relevant internal stakeholders/teams (e.g product marketing, business intelligence, management) in ensuring timely delivery of each project/content output. Asses and detect early signs of agency misalignment, potential problems and take lead/action to ensure minimum deviation from initial plan. • Stakeholder management: o External stakeholders/Multi-brands: create collaborative environment by building relationship, understanding and motivating external parties in delivering projects – at the same time able to drive and take firm stand to external parties when necessary. o Internal stakeholders: effectively communicate project updates (in detail when necessary) of creative development/production process and gather feedback and input from relevant stakeholders. o Assist management in making strategic decision by providing expertise and knowledge based on data and experience.JOB REQUIREMENTS
• BSc/BA in Marketing, Communications or relevant field graduated from reputable university. • At least 5-year experience in event & brand activation (venue management, production and activation) production. Preferably as event & brand activation lead in TMT (Telecommunication, Media and Technology) industry with experience supervising in-mall and exhibitions. • Candidates with experience in event organizers are also welcomed to apply. • Knowledgeable in details of event cost components (venue, production and activation) and experienced in effective negotiation with external parties. • Experience in supervising a team, able to develop and provide clear direction to junior team members and external parties. Understanding of brand is a must, able to follow the brand guideline and ensure correct brand implementation to event materials. • Good business sense, quick in understanding / dealing with complex business on ground situation and provide recommendations if not take decisions that are likely to lead to good outcome. • Able to review event related creative outputs (e.g booth, merchandising design) with high attention to detail and provide clear feedback that is likely to lead to improve aesthetics quality of output without adversely impacting functionality and budget. Good visual communication fundamental and design intuition is a plus; • Multitasking, self-driven, able to juggle multiple projects and other responsibilities and at the same time able to clearly prioritize / effectively delegate tasks. Able to perform under pressure and ambiguity.
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