Sanofi

Job ID: VN30-35827 | Location: Ho Chi Minh, Vietnam
09 October 2019 Print Report Share

Sanofi

Job ID: VN30-35827 | Location: Ho Chi Minh, Vietnam

Brand Manager / Senior Brand Manager

WHAT WE CAN OFFER
  • Training
  • Premium Healthcare
  • Team Building
JOB DESCRIPTION

We have an opportunity for a Senior Brand Manager, directly report to Category Lead, Digestive, based in Ho Chi Minh City, Vietnam and responsible for managing the assigned products/brands and ensure achievement of business results (monthly/quarterly/annually sales volume/value, market share and profitability targets) of these ones by implementing promotional plans within approved budget. KEY ACCOUNTABILITIES 1. Marketing Strategic Planning • Existing brand planning o Establish yearly/quarterly marketing strategic plan based on profound analysis/ understanding about market/competitors/channel/customers/consumers o Closely monitor brand activities/performance and regularly review marketing plan to come up with appropriate POA (Plan Of Action) to solve specific issues/to deliver KPIs of the assigned products o Do quarterly brand review/ad-hoc business review with board of management in a well-prepared presentation. • Product Life-Cycle/Long-Range Plan Management: o Tailor yearly NPL plans following the 5-year strategy for the in-charge brands to ensure yearly sales target delivered. o Entirely responsible for new product launch projects in co-ordination with related internal and external functions to ensure products are launched in the right manner, starting from concept design down to actual sales. 2. Marketing Operation (Execution & Monitoring) • Effectively implement all marketing initiatives in all the channels including pharmacy, GT & MT, hospital, within allocated budget under the brand strategy to achieve yearly value/volume objectives. • In-charge products’ P&L Management • Project Management: from planning to post evaluation stage in co-ordination with relevant functions to manage required actions happen timely and effectively. • Field Force Co-Ordination in all the 4 channels (hospital, pharmacy, GT & MT): o Well co-ordinate with FF team in relevant promotion campaigns o Effectively communicate to FF brand strategy/Plan of Action to ensure all brand activities are implemented in the right direction. o Provide sufficient training to FF on brand message/new product functions • Communication Development: brief and manage the communication development of in charge brands/products with internal/external agencies • Agency Management: brief and manage advertising/media/activation agencies to ensure marketing materials/programs to be effectively developed and implemented • Market Research: in coordination with market research team, brief and manage research agencies to execute necessary research/survey for the in-charge brands and finally integrate findings extracted from market researches into brand plans. • Brand Monitoring: closely monitor all brand performance as well as competitive scene and market intelligence in all selling channels (Hospital/Pharmacy/MT/GT) • Sales Forecasting: do monthly sales forecasting in co-ordination with Supply Chain team under the long-term sales forecast of in-charge brands/products • Budget Control: effectively and timely follow up and manage marketing budget of the assigned products.

JOB REQUIREMENTS

• University Degree or higher. • At least 5 year experience in MNC companies. • Strong desire to grow & win together as a team. • Strong track records for brand and new product launching and development. • Experience in strategic planning and execution • Dares to dream & innovate and possesses strong execution in excellence to be part of our Indochina Consumer Healthcare team.

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Job Details:


Sanofi
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Sanofi, Empowering Life

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