SanofiJob ID: VN30-35827 | Location: Ho Chi Minh, Vietnam
We have an opportunity for a Senior Brand Manager, directly report to Category Lead, Digestive, based in Ho Chi Minh City, Vietnam and responsible for managing the assigned products/brands and ensure achievement of business results (monthly/quarterly/annually sales volume/value, market share and profitability targets) of these ones by implementing promotional plans within approved budget. KEY ACCOUNTABILITIES 1. Marketing Strategic Planning • Existing brand planning o Establish yearly/quarterly marketing strategic plan based on profound analysis/ understanding about market/competitors/channel/customers/consumers o Closely monitor brand activities/performance and regularly review marketing plan to come up with appropriate POA (Plan Of Action) to solve specific issues/to deliver KPIs of the assigned products o Do quarterly brand review/ad-hoc business review with board of management in a well-prepared presentation. • Product Life-Cycle/Long-Range Plan Management: o Tailor yearly NPL plans following the 5-year strategy for the in-charge brands to ensure yearly sales target delivered. o Entirely responsible for new product launch projects in co-ordination with related internal and external functions to ensure products are launched in the right manner, starting from concept design down to actual sales. 2. Marketing Operation (Execution & Monitoring) • Effectively implement all marketing initiatives in all the channels including pharmacy, GT & MT, hospital, within allocated budget under the brand strategy to achieve yearly value/volume objectives. • In-charge products’ P&L Management • Project Management: from planning to post evaluation stage in co-ordination with relevant functions to manage required actions happen timely and effectively. • Field Force Co-Ordination in all the 4 channels (hospital, pharmacy, GT & MT): o Well co-ordinate with FF team in relevant promotion campaigns o Effectively communicate to FF brand strategy/Plan of Action to ensure all brand activities are implemented in the right direction. o Provide sufficient training to FF on brand message/new product functions • Communication Development: brief and manage the communication development of in charge brands/products with internal/external agencies • Agency Management: brief and manage advertising/media/activation agencies to ensure marketing materials/programs to be effectively developed and implemented • Market Research: in coordination with market research team, brief and manage research agencies to execute necessary research/survey for the in-charge brands and finally integrate findings extracted from market researches into brand plans. • Brand Monitoring: closely monitor all brand performance as well as competitive scene and market intelligence in all selling channels (Hospital/Pharmacy/MT/GT) • Sales Forecasting: do monthly sales forecasting in co-ordination with Supply Chain team under the long-term sales forecast of in-charge brands/products • Budget Control: effectively and timely follow up and manage marketing budget of the assigned products.JOB REQUIREMENTS
• University Degree or higher. • At least 5 year experience in MNC companies. • Strong desire to grow & win together as a team. • Strong track records for brand and new product launching and development. • Experience in strategic planning and execution • Dares to dream & innovate and possesses strong execution in excellence to be part of our Indochina Consumer Healthcare team.
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